Ring, Ring, Ring. Special edition vinyl and campaign in collab with Diego Terrasa.

Problem. Tyler, The Creator was coming to play at La Rambleta, and the concert needed to make itself known (fictional).

Solution. A visual world inspired by telephony, with all the pieces needed to announce the concert, built around his song “Ring, Ring, Ring”.

Process. A special edition vinyl designed with the help of AI and available to buy at the venue, plus a gift for attendees with unreleased content from the artist. Signage and social media spread the word.