Mova 26.  In collaboration with Laura Larrañaga and Mariví Mayoral.

Problem. Motion graphics, animation, AI visuals and interactive design are usually seen in separate circles. A four-day festival that brings them together needs an identity that feels as alive as the work it shows.

Solution. An identity built on movement, applied across the whole festival experience, from the digital tools to the physical space.

Process. UX/UI for the website and app helped attendees navigate talks, workshops and showrooms. Posters and wristbands promoted the festival, and an interactive motion wall let attendees become part of the identity during the event.