BAR8. In collaboration with Mei Matías, Natalia Moreno and Inés Gaudisa.

Problem. Ruzafa is an eclectic neighborhood packed with bars and restaurants, so this place needs something that sets it apart.

Solution. A brand built around pool as its central concept, adapted to everything the bar offers, from the cocktails to the menu itself.

Process. Pool language shaped the cocktail names and the brand’s voice, aimed at a young audience. The identity was then applied across formats and extended online with a website.