Amagatall. Restaurant branding.

Problem. Valencia’s restaurant scene is crowded, and a new place needs to feel like a discovery: somewhere you want to hide away in, yet unlike anything else around it.

Solution. A brand for Amagatall, a restaurant whose name means “hideout” in Valencian, built on four ideas: warm, cozy, consistent and groundbreaking.

Process. Visual identity, packaging for gildas and beer, a menu and coasters, all translating those four words into one coherent, recognizable look.